If you find yourself having to explain your logo often, then it ain't working!  If your brand message is not resonating with your target audience, it ain't working!  If it ain't working, then you are probably not working!  Check your branding and be sure it received the way you intended your brand to be received.

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When someone asks you this question, how do you answer without speaking?  You are asked this question each time someone visits your website, looks at your business card, reads your flyer, etc.  Your BRAND should answer this question each time it is asked.  Does your BRAND speak to who you are?